Who Needs Content Marketing?

If you understand the benefits of content marketing, but aren't sure if it applies to your business, then you're in the right place! The simple truth is that ANYONE who sells ANYTHING online or offline can enjoy the benefits of content marketing. Content Marketing for eCommerce If you operate an online store, then bringing customers … Continue reading Who Needs Content Marketing?

What is content marketing?

Content marketing is the act of creating valuable and relevant content for a specific audience, with the intention of indirectly encouraging a sale, conversion or similar action. Content that's created for this type of marketing always serves a purpose. What's more, it's the kind of content that your past, present and future customers or clients … Continue reading What is content marketing?