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Alix Coe

Content Strategist

Author: alixcoe

digital marketing

Navigating the Digital Landscape: SEO Essentials – Part One

Posted on November 2, 2023 by alixcoe in SEO

In the vast expanse of the internet, one acronym stands as the beacon guiding businesses and websites to success: SEO.

Tagged content marketing, digital marketing, marketing, online business, SEOLeave a comment
email-marketing

Email Marketing in 2024: Tips for Increasing Open Rates and Conversions

Posted on November 2, 2023November 2, 2023 by alixcoe in Uncategorized

Email marketing remains one of the most effective tools in a marketer's arsenal, with an impressive return on investment (ROI).

Tagged analytics, conversion, digital marketing, email, marketing, newsletter, open rateLeave a comment

How to Use Email Marketing With SMS to Increase Local Business Web Traffic

Posted on October 4, 2022November 2, 2023 by alixcoe in Leadferno

Since the very first email was sent back in 1971, digital communication has been evolving at an exciting pace.

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The Power of Content Marketing for Small Businesses

Posted on October 4, 2022November 2, 2023 by alixcoe in Serpstat

Over the last few years, more and more businesses have embraced the power of content marketing.

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What Are Local Citations?

Posted on September 17, 2022November 2, 2023 by alixcoe in BrightLocal

The creation and management of local citations is foundational to a comprehensive local SEO strategy.

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Google Business Reviews

Posted on September 17, 2022November 2, 2023 by alixcoe in BrightLocal

As a business owner, you’ll already know just how powerful a positive reputation is.

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GMB Rebrands to Google Business Profile: What Does it Mean for Local Businesses?

Posted on September 17, 2022November 2, 2023 by alixcoe in BrightLocal

Google has announced that it’s renaming Google My Business to Google Business Profile

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Google Local Pack

Posted on August 15, 2022November 2, 2023 by alixcoe in BrightLocal

One of the best ways for a business to get noticed, and to gain an advantage over its competitors, is to rank in the Google Local Pack.

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Apple Maps iOS 15 Update: What Should Local Marketers Be Paying Attention To?

Posted on August 15, 2022November 2, 2023 by alixcoe in BrightLocal

When it comes to app improvements, Apple Maps users have not been left behind by iOS 15.

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Digital Marketing in the Charity Sector

Posted on June 27, 2022 by alixcoe in digital marketing

The charity sector has benefited greatly from the digital revolution of the last decade or so. It’s now easier than ever for charitable organisations to reach potential donors and raise much-needed funds.

Tagged charity fundraising, digital marketing, online eventsLeave a comment

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