Since the very first email was sent back in 1971, digital communication has been evolving at an exciting pace. It’s estimated that the number of email users will boom to 4.6 billion by 2025—that’s more than half the population of the entire planet.
As a marketing tool, email has been in popular use since the ’90s. Since this time, it’s cemented itself as one of the most effective ways to directly engage consumers. In fact, today, email is understood as the highest-ROI marketing tool, with an average $42 return for every dollar spent.
Alix Coe 