In addition to content marketing, I also offer search engine optimisation (SEO) and social media services.
SEO Services
Online visibility is key to business success and SEO is essential for earning this visibility.
Essentially, optimising your website for the search engines means that you’ll have a better chance at ranking higher for certain search terms.
For example, if you are a queer yoga teacher offering online sessions, you’ll want your website to appear on the first page of Google’s search results for search terms such as:
- queer online yoga teacher
- LGBTQ+ online yoga teacher
- queer-friendly online yoga sessions
- practice yoga online
You get the idea.
What does this actually look like?
There are many different aspects to SEO, and if you’re looking to hire someone to do this for you, then it’s unlikely that you want to know exactly how it all works. However, having a basic knowledge can help you to understand why it’s an important service.
If we decide to work on your SEO together, then here’s a breakdown of what the process might look like:
- Undertaking an initial SEO audit of your website to figure out where we’re starting from
- Conducting competitor analysis
- Setting up rank tracking to keep an eye on progress
- Conducting keyword research to formulate a content and image optimisation plan
- Making necessary changes to your website content and images as per the plan
- Creating an ongoing content strategy
- Building links to the website to improve search engine authority
When taking steps to optimise your website for the search engines, it’s important to manage your expectations. Any SEO expert that offers you guaranteed instant results is likely using shady practices that will eventually get your website penalised — or even blacklisted — by Google. This is known as black hat SEO — you certainly want to keep your white hat on and avoid it.
True SEO success is a steady race that requires ongoing care and attention. Don’t be tempted to rush the process and sabotage yourself.
Social Media
Social media is a fantastic way to engage with your audience but it can be hard to manage. This is especially true if you are new to social media and aren’t sure how best to present yourself and your business.
Although social media can be a fantastic tool for connecting with people all around the world, it can also cause harm to your reputation if you don’t do it well. A stale or uninventive social media presence can actually put people off wanting to learn more about your brand.
Building a loyal following online takes time and determination. It’s obviously not unusual if you don’t have either of those things in excess when you’re running your own business. This is why trusting the process to someone else can go a long way to enhancing your efforts and expanding your reach.
Want to Learn More?
If you’ve read this far and you’re excited to know how content marketing could give your business a boost, then contact me anytime to talk more about it.
Alix Coe 